Brian Laufer Named to CRN’s 2026 Channel Chiefs List

Stability and innovation go hand in hand at QuoteWerks, and we are pleased to share that CRN has named Vice President Brian Laufer to its 2026 Channel Chiefs list. This recognition highlights IT channel leaders who are driving innovation, partnerships, and measurable outcomes across the industry.

This marks multiple consecutive years of recognition for Laufer, reflecting his ongoing role in helping shape how solution providers configure, price, and quote in an increasingly complex technology landscape.

What the CRN Channel Chiefs List Represents

The CRN Channel Chiefs list highlights leaders who are actively shaping the IT channel, defining strategy, building partnerships, and driving innovation that enables solution providers to grow and adapt.

For QuoteWerks, this recognition reflects a long-term commitment to the channel community, integrations, and the evolution of quoting and revenue workflows.

From Quoting Software to Revenue Infrastructure

When QuoteWerks started, quoting software was primarily a productivity tool. Today, quoting sits at the center of revenue operations.

Modern solution providers demand:

• Product configuration rules that prevent costly errors
• Real-time, accurate pricing across distributors and vendors
• CRM and PSA integration to eliminate manual rekeying
• Automated workflows when quotes are viewed, accepted, or paid
• Full visibility into quoting data for forecasting and analytics

That is why QuoteWerks has evolved into a modern CPQ and quoting software platform designed to integrate deeply into the systems that drive revenue.

Laufer’s work has focused on ensuring QuoteWerks continues to evolve alongside the channel, integrating with CRM, PSA, procurement, and accounting systems so quoting becomes part of the revenue infrastructure and not a disconnected step.

While Brian is honored by the recognition, he would likely tell you the real award is watching a complex quote move through a workflow without a single manual data-entry error.

A Community-Driven Approach to Product Development

A key part of Laufer’s role is working directly with the QuoteWerks community, including solution providers, vendors, distributors, and technology partners, to understand how industries are changing and what features are needed next.

This community-driven approach has helped shape:

• Deep CRM and PSA integrations
• Distributor pricing integrations
• Automation and webhook capabilities
• QuoteWerks Web and cloud-based workflows
• Proposal automation and document generation
• Features designed to scale quoting across growing teams

By listening to the channel and collaborating with partners, QuoteWerks continues to expand beyond traditional quoting into a platform that supports modern sales and operations workflows.

Why CPQ Matters More Than Ever

The IT channel is under pressure to move faster, reduce errors, and scale operations without increasing headcount.

CPQ and quoting software sit at the center of this challenge. In many organizations, quoting is the first system that touches revenue and the last place errors can be tolerated.

When quoting is disconnected from CRM, procurement, and finance systems:

• Discounts bypass policy
• Product configuration errors slip through
• Sales and operations lose visibility
• Forecasting becomes unreliable

By integrating CPQ into the broader revenue stack, solution providers gain consistency, governance, and real-time insight across the sales lifecycle.

Looking Ahead

Being named a CRN Channel Chief is an honor, but it also reinforces QuoteWerks’ responsibility to continue evolving the platform as the channel changes.

As automation, AI, and cloud workflows reshape how solution providers sell, QuoteWerks remains focused on building quoting and CPQ infrastructure that scales with the industry.

Thank You to the QuoteWerks Community

This recognition reflects the work of the entire QuoteWerks team and the global community of solution providers and partners who rely on QuoteWerks every day.

Your feedback, ideas, and real-world use cases continue to shape the future of QuoteWerks.

Learn More

To see how QuoteWerks can help modernize your quoting workflows and integrate CPQ into your revenue systems, explore QuoteWerks Web or schedule a demo with our team.