Sales are the engine that fuels business success. That philosophy helps focus entrepreneurs and managers on the processes that most impact their profit/loss statements and critical activities for scaling their operations. Steady and strong growth is an imperative strategic objective, especially in the IT services industry, where scale drives efficiency, so a continual commitment to the sales process is mission critical.
With the cost of demand generation and client acquisition skyrocketing, MSPs must generate maximum revenue streams from each new prospective customer. Growing “wallet share” should be a top priority for sales teams and account managers. When VARs and MSPs provide more products and services to clients, they are more likely to receive a higher return on their investments, increase profit margins, and raise customer retention rates.
Landing and onboarding new clients typically involve a lot of resources. Generating leads and closing new business requires time, handholding, and patience for what may seem like an endless string of communications. That latter piece can be difficult, especially when the process involves intricate or complicated projects requiring up-to-the-minute prices and product availability information. Coordinating and managing all that information in a timely and efficient manner is no easy feat.
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